Comparisons · 5 pages
The distinctions that keep getting collapsed.
Most of these pairs are sold as a winner and a loser. Almost none of them are. Each page states the difference in one paragraph, lays the two out dimension by dimension, and says plainly where they overlap.
GEO vs SEO
One competes for a position in a list. The other competes to be named in a paragraph.
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AEO vs GEO
Two names, one discipline, different halves of the same mechanism emphasised.
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llms.txt vs robots.txt
One says what a crawler may not fetch. The other suggests what it should read first.
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Share of answer vs Keyword rank
One is read from an index. The other has to be sampled, and varies every time you look.
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Google AI Overviews vs ChatGPT
One answers on top of a search index. The other blends memory with live retrieval.
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Definitions first
Need the terms before the comparison?
The glossary defines every term used on these pages in one self-contained paragraph each, with no sales pitch attached to any of them.